Sergey: Parimatch works with a range of world leading online payment companies, giving our customers a variety of payment options. – What payment methods do you currently use and do you have any plans to add to this? We attempt to predict and in turn answer the questions of our key customers before they contact us. We recognize that time is one of the things our customers value the most, so we try to respond to them as quickly as possible. We use nine different communications channels to interact with our customers. First and foremost, it is the talented and dedicated customer support team who deliver a superior service which makes the department so successful. We are also extremely passionate about providing best-in-class customer support, we could talk about it for hours! The customer support we offer at Parimatch stands out from our competitors. We continually add new features to our betting platforms and encourage people to follow us on social media and check the website to hear more about latest developments. Bonuses, free chips and the like are always available for customers to take advantage of. Parimatch is always developing new experiences and incentives to give our customers the best betting experience. Sergey: Our acquisition and retention teams have constantly got their eyes on the latest trends so that we can attract new customers. – How are you planning on attracting new customers? Our sights are set on Greece and the USA, so watch this space! All this helps us to attract potential partners in new markets. ![]() We have also partnered with globally recognized organizations and sporting megastars such as the sponsoring of UFC, and brand ambassador agreements with Conor McGregor and Mike Tyson. We are increasing awareness of Parimatch globally through an internationally focused brand relaunch. Due to the growth of the betting industry in the area, there are ample opportunities for us to grow our revenue and brand – our aim is to reach 20% market share in CIS.Īll that said, here at Parimatch, our fighting spirit means that we never say never! At the moment we are working on developing our software so that it can be scaled internationally. Sergey: At the moment we are firmly focused on consolidating and building our market position in the CIS region. – Parimatch is well known across the CIS region, are you looking to expand into other countries and if so where? ![]() Based on these values, Parimatch quickly gained the respect and trust of both its customers and partners, eventually becoming one of the most recognized betting brands in the CIS region. Betting is in our founder’s blood, so he decided to turn his passion into a career, launching Parimatch built on values and ethics which were not as common back then as they are today – honesty, reliability and trust. This was very much the case when Parimatch was founded 25 years ago. Sergey: It takes passion and devotion to what you love to start a business. Sergey Portnov, Parimatch CEO, said: "Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us.– Tell us about Parimatch’s origins- where did the idea for the business come from? The brand will launch a new UK-specific website on October 1 and already has partnerships in esports and with the UFC in the CIS region. "We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories."
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